L'Oréal Paris Préférence Cheveux Perméants 10.1 Helsinki Blond Cendré Très tendance Très Très Clair

LOréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for
lasting, multidimensional colour whilst providing 100% grey coverage**.

With a high concentration of dyes, Préférence
provides 9 weeks of fade-defying* and
multidimensional colour, respecting the hairs
natural highs and lows, for a look that is radiant,
luminous and lasting.

* Consumer test except for copper/red shades.
** Instrumental tests on grey hair swatches before and after using Préférence.

LOréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hairs natural highs and lows, for a look that is radiant, luminous and lasting. Its suitable for all hair textures, offering fade-defying colour* and multidimensional shine and 100% grey coverage**. FADE-DEFYING COLOUR Préférence has a high concentration of high-tenacity dyes that penetrate hair fibres for 9 weeks of fade-defying colour*. LIQUID GEL TECHNOLOGY Formulated with an innovative oil-in-gel formula, Préférence perfectly coats the hair so that light bounces back for an even, natural shine. The innovative Liquid Gel Technology locks in the dyes to accentuate reflections, revealing multidimensional colour with intense radiance. The bonus: this new formula doesnt drip for an easy, mess-free application at home. *Consumer test except for copper/red shades. ** Instrumental tests on grey hair swatches before and after using Préférence.

Size: 1 Unit

Fragrance: N/A

KEY FEATURES

• Up to 9 weeks of fade-defying colour*
• Luminous colour full of reflects
• 100% grey coverage
• No drip oil in gel formula
• Conditioner enriched with UV filter and Vitamin E