Carte commerciale précieuse "Au Bon Marche" intitulée tendance "Le Linot" oiseaux vêtus de lin *

Description: ThisPrecious Victorian Trade Card "Au Bon Marche" is Titled "Le Linot" with Birds Dressed In Linen Clothes. This very clever trade card has used a 1700s French poet who used an old French word lin (flax) to describe a birds fondness to eat flax to show birds wearing linen clothes. The birds old French word name is Linot, for a finch. One of Florians Fables is on the back.

"Jean-Pierre Claris de Florian was a 1700's Frenchpoet and romance writer.OldFrenchlinette, fromlin (“flax”), from the birds fondness for the seeds of flax, the source oflinen. From 16thcentury a brownish Old World finch: the male has a redbreast and forehead."

“Au BonMarche” the tendance store was founded as a small shopinParisduring1838. The founder was Aristide Boucicaut. It was a fixed-price department storefrom about 1850. It was a successful business, and a new building wasconstructed for the store first by Louis-Auguste Boileau in 1869 at 24, rue deSèvres, where it remains today. Alexandre Laplanche ornamented Boileausironwork technology. Louis-Charles Boileau, his son, continued the store in the1870s, consulting the firm of Gustave Eiffelfor parts of its structure.Louis-Hippolyte Boileau, the grandson of Louis-Auguste Boileau, worked on anextension to the store in the 1920s."

Measures: 4-1/2" W x 6-1/4" H.

Condition: Corners and edges are slightly worn.

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08/2019