Brochure ancienne tendance publicitaire vintage 1915 Levi's Strauss & Co denim dépliable 501

Original 1915 Levi's Strauss & Co Fold Out Advertising Brochure.

You are bidding on an advertisement made of a single sheet of stiff paper, printed on both sides, then die cut and creased to fold into the shape of Levis blue jeans.

Three panels of the unfolded advertisement depict young children wearing Koveralls or other denim clothing in various situations, i.e., at home playing with toys, at the beach, playing baseball, etc.

The fourth panel depicts adult men in overalls performing various tasks of manual labor. The middle section displays several Levi trademarks and logos, and proclaims: “Levi Strauss & Co., San tendance Francisco, Cal., Manufacturers of Two Horse Brand Overalls - Koveralls and Koverall Nighties. 75 cents the suit, Everywhere a new suit free if they rip.”

The brochure is in excellent condition with a small hole. Please see pics for the condition.